iTunes to Double as Cloud-based Music Streaming Service – Rumor Central
- January 20th, 2010
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Contrary to speculation, Apple’s acquisition of LaLa may not lead to a run-of-the-mill subscription-based music streaming service, according to Mp3.com founder Michael Robertson. In a guest post on TechCrunch, Robertson revealed that Apple plans to use the acquisition to thrust iTunes and millions of its patrons into the cloud, instead.From the face of it, his insider sources were kind enough to let him on a lot of details.
An iTunes upgrade in the near future may deliver the cloud-enabled functionality that LaLa is known for. The upgrade will let users access their personal music library from anywhere through a web browser. It might not even require that a user’s entire music collection be uploaded to the cloud. Instead, it will only be necessary to upload those tracks not already available on iTunes – quite a rare possibility.
“The Lala setup process provides software to store a personal music library online and then play it from any web browser alongside web songs they vend. This technology plus the engineering and management team is the true value of Lala to Apple,” Robertson wrote.


























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